All of a sudden something that had been just a vague cloud in the corners of my mind hit me square between the eyes - in our marketing crazed world, the skills and imaginations of human beings have become commodities. We already have the "Harry Potter" franchise. Soon we'll be hearing about the Obama brand.
This phenomena isn't exclusive to sports, entertainment, and politics. I worked for a public library that was worried about their brand and I've heard of main line church denominations referred to as a franchise.
Does it bother anyone that a person's life is a business and imagination is simply a way to make money?